Art Direction | Design
Reestablish Reebok as a women's frist fitness brand by building the most desirable women's first global sneaker collection through a renewed and refreshed partnership with Carbi B.
A shoe line collaboration isn't anything new but no one has expected Carbi B and Reebok to collaborate on a shoe line. As the new collection dropped, young girls flocked to it. As unexpected as it was it worked. In the hypebeast world of sneaker heads dominated by male followers and consumers, Carbi B and Reebok shifted the hype culture towards young females instead.
I created a fun and youthful design system by showing the regular schmegular females within the photography, and poppy, out-of-order layout, that shouts nothing but real attitude, which truly matches with Carbi B's style.