Art Direction | Design
Reestablish Reebok as a women's first fitness brand by building the most desirable women's first global sneaker collection through a renewed and refreshed partnership with the most unfiltered influencial female rapper of all time.
A shoe line collaboration isn't anything new but no one has expected Carbi B and Reebok to collaborate on a shoe line. As the new collection dropped, young girls flocked to it and to be expected they shifted the hype culture towards young females in a male dominated hypebeast industry and it worked.
I created a fun and youthful design system by showing the regular schmegular females within the photography, and poppy, out-of-order layout, that shouts nothing but real attitude, which truly matches with Carbi B's style.