Until March 2020, NOIZE was a vegan parka brand that only sold products one season of the year.
When asked to rebrand the label, we insisted on them introducing new commodities to the brand, not because
we’re marketing geniuses (ok, maybe a little), but because we needed to tell a story all year long.
Not only did we work on merchandising the FW19 collection to create story streams, but we also provided insights on pieces to create.
Our focus was, and always had been, expanding the brand in the cultural landscape.
We insisted on launching a spring collection in the name of story-telling, and even contributed in developing patterns and products.
LEMON JELLY X NOIZE
The brand needed a marketing coup, so we suggested collaborating with a like-minded brand to expand
the product offering, and legitimize our claim in the cruelty-free landscape.
SUMMER FLEECE & TEES
Outerwear isn’t so necessary in the summer, so in order to keep our product conversation alive,
we developed a line of fleece sweatshirts and sweatpants to further hammer home our brand story.
We also developed the branding and ethos for a higher-end sister brand, MUTE. The idea: everything opposite.
Think slow fashion, ultra-curated, fully avant-garde, and very limited.