proactivproactiv

Proactiv 

Art Direction  |  Design
Clear skin isn't something you have it's something you do.

My role was to create two design systems that best represents Proactiv new branding with three goals in mind including, flexibility in design, breakthrough to younger audience, and to drive them to the Proactiv.com. 

DIRECTION 1 

Screen Shot 2022-04-05 at 11.09.13 PMScreen Shot 2022-04-05 at 11.09.13 PM
Screen Shot 2022-04-05 at 11.11.00 PMScreen Shot 2022-04-05 at 11.11.00 PM
Screen Shot 2022-04-05 at 11.10.05 PMScreen Shot 2022-04-05 at 11.10.05 PM
Screen Shot 2022-04-05 at 11.11.07 PMScreen Shot 2022-04-05 at 11.11.07 PM

DIRECTION 2

Screen Shot 2022-04-05 at 11.12.02 PMScreen Shot 2022-04-05 at 11.12.02 PM
Screen Shot 2022-04-05 at 12.58.12 AMScreen Shot 2022-04-05 at 12.58.12 AM
Screen Shot 2022-04-06 at 12.58.47 AMScreen Shot 2022-04-06 at 12.58.47 AM