Rachel Roy Fall/ Winter 2013 Lookbook
Rachel Roy is one of the world famous fashion brand and created her well- known style that brings edgy yet cool characteristics for the modern women.
The goal is to create a mini-site for the Fall/Winter 2103 lookbook campaign that showcases 3 elements evolving around the launch, which includes: the collection, the runway show, and the Sweepstake. The collection gallery shows the new Fall/ Winter 2013 Collection with clean collage aesthetic. Each looks showcases 3 images from 1 full body shot and 2 detail images of the beautiful craftsmanship of the clothes. For the brand lovers they have the opportunity to enter and win a piece of the Rachel Roy collection by enter to win online.
Conceptualized and designed the mini-site that highlights the 3 major element for the launch. Keeping with the aesthetic of the style I came up with the functionality of thumbnail rollover as users hover over the numbers of each looks. I designed the form field that allow users to enter there information to win a piece of the collection and worked with the developer to ensure the right interaction and did the final quality control before launch.