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The Launch of Indigo Rd. 

PROJECT OVERVIEW
Indigo Rd. is a new lifestyle brand under Marc Fisher. They embody a unique attitude that focuses on living freely through experiencing "the journey". 

"born to roam...
inspired by a rich american heritage
and the desire to wander & discover."

BLOGGER ROADTRIP CAMPAIGN FALL 2015
A bohemian escape– indigo rd. partnered with 5 bloggers/ influencers for a road trip from NY to CA. Influencers captured in images expressing their personal style as they wander, explore and discover.

PROJECT GOAL 
To create a responsive website that embodies the free spirited and youthful culture of Indigo Rd. with the focus on the 5 bloggers roadtrip lookbook and showcase the new collection as the first introduction to the market.

ROLE
UX/UI design for the website. Since they are a new brand, I have created graphic elements that reflects the youthful sensibility with authentic charm aesthetic with the use of brushtrokes, hand-written fonts, and collage layout.

Alongside this website design, I had the opportunity to work on their lifestyle reel that would be displayed in their showroom and integrated through out their marketing outlet.

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